Marketing Special Projects
Since joining IMPOWR in 2023, Hillary has applied her extensive expertise in crafting strategic marketing campaigns for the healthcare sector. Within IMPOWR, she leads various essential areas including graphic design, brand development, digital and print visuals, and UI/UX design initiatives. With more than a decade of experience, her strengths lie in project planning, digital strategy, marketing communications, and team leadership.
Hillary's proficiency in devising groundbreaking marketing strategies tailored for specialized industries such as healthcare and pharmaceuticals makes her an invaluable asset. With more than 10 years’ experience – five of them at the esteemed Washington College – she has focused on internal client communications, fostering interdepartmental collaboration, and enforcing strategic brand standards. Engaged deeply in alumni leadership at Gettysburg College, she holds a B.A. in English.